The Starbucks app recently completed an upgrade, officially adding the Diamond tier to its membership system, and simultaneously launched a limited-time lottery event where members can participate using stars. The top prize of 888 stars looks tempting—converted at 9 stars for a grande beverage, that's equivalent to 98 free coffees. However, many users only discovered after spending their hard-earned stars that most results merely returned a small number of stars valid for just two weeks, or even came up empty-handed. The odds of winning, the expiration period of rewards, and issues like accidentally tapping and having stars automatically deducted have led some people to jokingly call this event a "star recycling program." [more…]

After Starbucks withdrew from the Russian market, Stars Coffee, which took over its assets, is accelerating its expansion. On one hand, the brand has reopened in St. Petersburg and plans to restore 100 stores by the end of September; on the other hand, co-founders Timur Yunusov and Anton Pinsky revealed that they have received about 50 overseas partnership inquiries, with the first overseas branch to open in Armenia, and plan to open more than 20 locations across Asia, the Middle East, and Europe. These regions see opportunities for Stars Coffee due to the absence of Starbucks. This article reviews Stars Coffee's expansion dynamics and the historical turning point of Starbucks' franchising in Russia. [more…]

Starbucks plans to make major adjustments to its Starbucks Rewards membership program in February 2023, with the redemption thresholds for most items set to rise, while only a few iced drinks will require fewer stars. This change has sparked widespread discussion among consumers, while Starbucks says the move is intended to maintain the long-term sustainability of the Rewards program. As one of the most successful membership programs in the world, Starbucks Rewards has a huge and active user base, and changes to its points rules touch the nerves of many coffee lovers. This article will sort out the details of the adjustment, member reactions, and the brand's official response, and review the program's development history and recent innovative attempts. [more…]

After Starbucks exited the Russian market, its assets were acquired by a local company and rebranded. On August 17, 2022, rapper Timur Yunusov revealed the new name "STARS COFFEE" and its logo on Instagram, and the official website went live simultaneously. The new brand replaced the mermaid logo with a girl wearing traditional Russian headwear, and officially opened in Moscow on August 18, with all 120 stores planned to resume operations by the end of September. The new stores no longer write cup names by hand, switching to thermal printing, and food has also become pre-made and heated. Marketing experts pointed out that the new owners are striving to maintain continuity between the old and new brands, but the effectiveness of the rebranding still needs to be tested by the market. Russian netizens have been discussing it extensively. [more…]

After Starbucks exited the Russian market, its trademark protection in Russia may face termination. The owner of Stars Coffee, which acquired Starbucks' Russian assets, has filed a claim with a court seeking to terminate the protection of Starbucks' trademarks. This move aims to reduce trademark infringement risks and pave the way for store expansion. This article will provide a detailed introduction to the background, progress, and possible impact of this event. [more…]

Starbucks recently filed a trademark registration application with the Russian Federal Intellectual Property Office and has received a registration decision, which may mean that this coffee chain giant will return to the Russian market soon. After the Russia-Ukraine conflict broke out in 2022, Starbucks announced its withdrawal from Russia and closed all 130 stores, and its assets were subsequently acquired by a local company and transformed into Stars Coffee. Now, as the international situation changes, the possibility of Starbucks re-entering Russia is increasing, and this development has also put Stars Coffee, which took over its original business, in an awkward position. [more…]

After the change of ownership of Starbucks' assets in Russia, the naming of the new brand has drawn attention. On August 12, the Russian Federal Service for Intellectual Property (Rospatent) received applications for Sturbucks (not a typo) and three other trademarks, with the final name yet to be determined. Previously, rapper Timur Yunusov, along with Anton Pinsky, owner of the catering company Pinskiy&co, and the Syndicate company under Senator Arsen Kanokov, jointly acquired and managed Starbucks' assets in Russia. The new brand is planned to open in mid-August and will be open to the media on August 16. They had considered using a Lego bear as the logo and incorporating the singer's signature, but later switched to thermal printing due to the workload. This article reviews the sequence of events, trademark options, and netizen reactions. [more…]

Since Starbucks launched its Rewards program in 2008, membership tiers had maintained a three-level structure: Green, Gold, and Silver. However, starting June 20, this system, which had been in use for over a decade, underwent a major change—a new Diamond tier was added, and Gold members who accumulate 100 registered stars within the past year can automatically upgrade. The new tier brings benefits such as priority preparation for Mobile Order & Pay, birthday-exclusive gifts, and free Roastery experiences, and also launches a joint membership with Hilton. However, some loyal users have questioned the practicality of these new benefits, believing the threshold is too high and the reach is limited. This article will comprehensively review the details of this adjustment and the feedback from various parties. [more…]

In the world of specialty coffee, Front Street Yirgacheffe has become a daily staple for many enthusiasts thanks to its vibrant flavors and affordable price. Its refreshing low acidity and pleasant aroma make it suitable not only for pour-over, French press, and siphon brewing, but also for cold brew immersion—one bean, many ways to enjoy. Today we focus on a special lot—Front Street Ethiopia Aricha Rose Champagne Natural. This limited micro-lot was won jointly by us and two fellow roasters, and after cupping we wanted it all to ourselves. It boasts intense florals, full-bodied sweetness, and a subtle effervescence, with an overall balanced and clean profile and an elegant, lingering finish; as it cools, it blooms in the nasal cavity like rose perfume. This article will detail its origin, variety, processing method, and flavor, along with related background knowledge, to give you a deeper understanding of this natural single-origin worth savoring under the warm autumn and winter sun. [more…]

As Qixi Festival approaches, Starbucks Reserve Roastery and Converse have once again joined forces to launch a collaboration series inspired by the Milky Way and the stars Altair and Vega, available at the Tokyo Roastery starting June 24. The most eye-catching item this season is a vase shaped like Converse's classic shoe, in a refreshing ice-blue colorway, alongside six other celestial-themed items including mugs, folding fans, and bags. Looking back at last year's Qixi Festival, the two brands created shoe-shaped vases and home goods themed around fireworks and misty blue. In addition, Starbucks' multiple collaborations with Hiroshi Fujiwara have focused on a minimalist home coffee experience for the post-pandemic era, launching textured items such as French presses and blankets. This article walks you through these collaboration highlights, with Front Street Coffee's communication channels listed at the end. [more…]

Nariño and Cauca are two neighboring emerging specialty coffee regions in southern Colombia. The coffee produced here has, for consecutive years, earned high scores in the Cup of Excellence thanks to its full-bodied tartaric acidity, pronounced fruity notes, and complex layers. [more…]

In March 2017, Coffee Wing officially listed on the New Third Board, and its shareholder list, filled with celebrities and internet giants, attracted widespread attention. At a sharing session hosted by Catering O2O, founder Yin Feng delivered a speech titled "The Capital Path of Cross-Border Catering Driven by Data and IP," systematically explaining the consumer changes in the Catering 3.0 era, the timing for going public, two strategic approaches, and Coffee Wing's business strategy centered on "IP, cross-border, data, and capital." This article presents the full essence of Yin Feng's speech, covering catering industry trends, brand building, user operations, and marketing innovation, offering in-depth reference for coffee enthusiasts and catering professionals. [more…]

Recently, Starbucks was reported to have filed multiple trademark registration applications with the Russian Federal Intellectual Property Office, covering core brand identifiers such as "Starbucks Coffee" and "Frappuccino," as well as related categories including instant coffee, beverage preparation, and membership management. This move quickly sparked speculation about whether the company plans to return to the Russian market. After exiting Russia in 2022, Starbucks' assets in the country were acquired by a local company and rebranded as "Stars Coffee," and a trademark legal dispute between that brand and Starbucks still persists. Over the past two years, Russia's coffee market has undergone significant changes, with intensified competition, shifting consumer habits, and continued uncertainty in the political and economic environment. Even if Starbucks returns, it may not be smooth sailing. So far, there has been no official response. [more…]

Cotti Coffee's official announcement of a new brand ambassador triggered a surge in store orders, and Luckin Coffee's livestream channel promptly featured group-buying links that appeared to be riding the traffic. A coffee business war revolving around celebrity traffic seems to have quietly begun. As the traffic-driving effects of price wars and co-branded merchandise gradually wear off, brands are turning their eyes to fan groups willing to keep paying for their idols. Can this consumption shift from "buying the trinket while returning the pearl" to "spending for love" become a new path for coffee brands to break through? Under the halo of celebrity, will coffee itself be forgotten by consumers? [more…]

The flavor code of coffee is often hidden within the terroir and history of its origin. This article systematically sorts out the world's top ten single-origin coffee producing regions, from Ethiopia's wild native varieties to Panama's Geisha legend, interpreting one by one the varietal characteristics, processing methods, and flavor expressions of each region. Ethiopia leads with the delicate floral and fruity notes of Yirgacheffe and Sidamo; Kenya showcases a rugged and mature acidity through the SL28 variety; Colombia stands out for its diversity; Central American origins such as Guatemala, Costa Rica, and Honduras each have their own distinctive features; Indonesia's Mandheling and Java, Rwanda's rapid rise, and Hawaii's local specialty together form a complete global coffee flavor map. Whether you are a beginner pour-over enthusiast or a veteran looking for your next daily bean, this origin guide is worth saving. [more…]

Geisha coffee made Panama's Hacienda La Esmeralda famous, but hidden within this volcanic region are two equally dazzling Geisha gems—Deborah Estate and Morgan Estate. Both are helmed by Jamison Savage: one is known for its secluded location above 1,900 meters and super-long sun-drying, while the other stuns the competition scene with steep-slope organic farming and its identity as a WBC champion bean. This article takes you deep into the terroir, processing methods, and flavor differences of both estates, and includes Front Street Coffee's brewing parameter recommendations for the Savage series Geisha, helping you brew a cup full of floral aromatics and balanced acidity at home. [more…]

Geisha coffee made Panama's Hacienda La Esmeralda famous, but on this land surrounded by volcanoes, there are two other estates that also produce top-tier Geisha—Deborah and Morgan. Both belong to Jamison Savage's coffee empire, one located in the high-altitude primary forest of Volcán, the other perched on the steep slopes of Barú Volcano, renowned for strict organic farming and meticulous post-harvest processing. Front Street Coffee will guide you through the geography and terroir of these sister estates, their processing techniques, and the collaborative model of the Savage Coffee project, and share a cup profile and brewing recommendations for a Savage series Geisha. [more…]

Yirgacheffe, as Ethiopia's most renowned specialty coffee region, has produced countless stunning coffee beans. Among them, the natural-process batches from the Aricha processing station, with their rich tropical fruit aromas and unique mocha flavors, have become favorites among many coffee enthusiasts. This article will take you through an in-depth look at the origin background, processing methods, and flavor profile of Front Street Coffee Aricha, and share practical pour-over parameters to help you better appreciate the charm of these beans. Whether you are a beginner just getting to know natural Yirgacheffe or a seasoned connoisseur seeking an advanced experience, you will find valuable references here. [more…]

For more specialty coffee knowledge, please follow: Front Street Coffee (Frontsteet Coffee) Brazilian coffee has always been regarded by everyone as the top choice for "large quantity and satisfying," because it not only has a balanced taste but is also economically affordable. A bag of Front Street Brazilian everyday coffee beans costs only 25 yuan, while a bag of [more…]

In recent years, from film and television stars to recent college graduates, more and more people have come to see opening a coffee shop as their first choice for entrepreneurship. Coffee shops are not only popular venues for leisure and socializing, but also carry the dream of opening a shop for many people. However, behind the seemingly simple coffee shop lie many aspects, including professional coffee knowledge, shop operations, location and positioning, and fundraising. This article starts from the phenomenon of celebrities opening coffee shops, analyzes why coffee shops are so favored, and sorts out what is truly needed to prepare for opening a coffee shop, helping coffee enthusiasts view this entrepreneurial direction more rationally. [more…]